PROMOTING A POSITIVE APPROACH TO DIVERSITY IN SPORT: A PROPOSAL FOR A THEORET- ICAL MODEL

If managed inefficiently and ineffectively, diversity represents a barrier to the sustainable development in any context, especially in sport, which is full of sporting, social and economic relationships between subjects considered different from each other. Sport is one of the main areas in which the relationships between individuals are developed, and in a "globalized" socio-econom- ic context like the current one, in order to ensure sustainable development over time, it becomes necessary to better manage "diversity". In this regard, the paper assumes the adoption of the Diversity Management approach also for the sports context, in order to generate the many benefits that, nowadays, already characterize the companies whose management is based on the principles of this model.